On the day the Irish are due to kick off a week-long celebration of all things cool, the city is already taking the opportunity to celebrate the Irish with a home brew.
“It’s a good opportunity for people who aren’t familiar with cool muggings to come and learn the craft,” said Pat O’Connor, head of marketing at the Guinness brewery.
The brewery, which opened its doors in late 2016, is one of a number of pubs and bars in Dublin that have made the jump from the bar to the kitchen to create a new, cool space.
The first of these is the Cool Inn, in the former pub space of the St Stephen’s Church of Ireland.
It was the place to visit after the event was over and it’s been used for the past two months to host the launch of the Guinness World Record-breaking mugs.
“We have a great menu that includes a range of food items including food that is unique to Ireland,” said John O’Shea, head brewer at the Cool Ireland.
“The idea is to create something that is truly unique and special, but we are also making sure we have a good mix of traditional and modern ingredients that complement the Irish food.”
The idea is not just to create the most iconic mugs of the week but also to provide a unique experience for those who visit, Mr O’Sullivan said.
“I think the experience is going to be amazing,” he said.